Loop SustainabilityReuse before Recycle
A Loop Sustainability Private Limited initiative · Enabling a circular economy
Now live · Project Udvasana — sacred item retirement with GHMCLoop platforms running across GHMC, CMC & MMC corporationsDrop-off & pickup live across partner stores in Hyderabad & Chennai
Loop Sustainability
Do more with less

Powering Circularity.

Loop Sustainability is a technology-driven platform connecting cities, businesses, bulk waste generators and citizens to enable smarter waste management, maximise resource recovery and accelerate the transition to a truly circular economy.

01/05
12waste categories driven towards reuse
3golden principles of the circular economy
3corporation partners on Loop's platform
2cities — Hyderabad & Chennai — and growing
10+years of institutional reuse experience
Trusted by leading ecosystem partners
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Reuse in action
Preserve
What Nature Gives
About Loop

The technology behind a circular economy.

Loop Sustainability is a technology company powering end-to-end solid waste management — from collection and segregation to reuse and recycling.

Our integrated digital platform connects cities, corporations, bulk waste generators, citizens and waste management partners, enabling seamless coordination, traceability and responsible resource recovery.

Through an intuitive, user-friendly experience, citizens can discover nearby drop-off points and request waste collection, while our partners manage collection, segregation and processing on the ground.

We provide the technology. Our partners drive the operations. Together, we turn waste into valuable resources and enable a truly circular economy.

Our mission

To make reuse the first choice and recycling the next — extending the life of products, components and materials, preserving precious natural resources, and reducing the need for virgin extraction and mining.

Our philosophy

3 Golden Principles

01

Product Reuse

Reuse the product before extracting its components.

02

Component Reuse

Reuse components and materials before breaking them down.

03

Resource Reuse

Reuse recovered materials before extracting virgin resources from nature.

Our approach

Do more with less.

From municipal solid waste to e-waste, battery waste, bio-medical waste, plastic waste and demolition waste, our technology helps cities, and citizens get more value out of every resource — and send far less to landfill.

Solid waste
The platform behind collection, routing and monitoring — for everyone across the chain.
Segregation & recovery
Digital tools that guide segregation and recovery, so more is diverted from landfill.
E-waste & recycling
Reuse-first workflows for electronics, batteries and recyclable materials.
Reverse logistics
Traceability that routes materials back through the value chain to the right partners.
Categories

Driving sustainability through every category

Paper & Cardboard
Plastic
Footwear
Apparel
E-Waste
Toys
Pet Accessories
Glass
Batteries
Tyre
Divine Disposals
Vehicle
Services

Powering business through sustainability & circularity

01

Reuse

Give your old working products for further reuse across a host of our partner network stores near you. You get instant money / rewards for your old items.

02

Recycle

Drop your waste across our partner network stores near you or get it picked up from your place by a partner. Be a part of an ever-increasing sustainability conscious community.

03

Information

Gain from the exhaustive product and component information we provide regarding your day-to-day consumer products.

04

Distribution

We work with a host of relevant partners (retailers, dismantlers, recyclers, refurbishers, etc.) across the value chain. Join us to make a sustainable impact.

05

Technology

An integrated technology platform for circular waste management, present across categories and locations. We continue to innovate in making applications relevant to the reverse value chain.

06

Pricing

We embarked on a series of mathematical equations and models for dynamic pricing and optimization. They are part of the application suite we build.

07

Source Tracking

Our easy-to-use consumer and drop-point applications enable clear source tracking of products and provide for future integrations into recycling processes.

08

Research

We continue to invest in research and development of various aspects of reuse, recycling and extraction, and numerous other initiatives in driving the circular economy.

Our projects

Technology in Action. Circularity on the Ground.

A look at the initiatives we run across cities, in partnership with local corporations and communities.

Municipal Corporation

GHMC

Multi-category waste management, citizen engagement, dedicated collection streams and authorised partner integration.

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Municipal Corporation

CMC

Technology-enabled municipal waste management and expansion of circular economy services.

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Municipal Corporation

MMC

Citizen-to-recycling-partner connectivity and neighbourhood collection network development.

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Our team

The people behind Loop.

For over a decade — ever since institutional reuse and recycling began in India — our members have driven it across organisations and projects: leadership, relationships, regulatory know-how, process capability and technical depth.

Ramana Reddy
◆ Leadership
Ramana Reddy

Strategy and institutional leadership across the reuse ecosystem.

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Mukesh Lamba
◆ Partnerships
Mukesh Lamba

Industry relationships and partner network across the value chain.

Profile →